Now that we’ve got the blog all set up and optimized for the search engines, we now have to create the main money-making attraction of our blog – great content!
Here is where most people get overwhelmed! Keeping a blog filled with current content that is well written and informative is both time consuming and hard. No new content being produced on a DAILY basis will cause your traffic and income stats to drop like a rock.
There are 4 main options that most people use when it comes to creating blog content; writing it yourself, outsourcing it, creating an autoblogging system, or using PLR (Private Label Rights) content.
Writing Your Own Blog Posts
This is the best option when it comes to blogging, creating blog posts yourself which are unique and interesting and show your personality is a great way to gain credibility and customer interest. Ideally you want to write all the blog posts yourself on hot and relevant topics to do with your niche.
Try to write posts that are helpful and entertaining to your reader. Once your visitors get to know you a bit better you will gain a ‘fanbase’ of loyal readers who will also be willing to buy your products.
The more helpful information and interest you provide, the easier it will be to sell to your visitors…..and it won’t even really feel like selling. All you will have to do is provide great info that really benefits your readers, create a ‘fanbase’ and then simply just mention a few products at the end of your posts or in your videos and you will be amazed at how many people will actually click on your links and buys those products.
Try to write in a style that is both authoritative, yet personal. Tell stories, be entertaining, and yet also provide plenty of practical, useful info.
Providing great quality information is key here, so that’s why creating the blog posts yourself and adding a ‘human’ element to them (your personality) is really the best option is you want to build a profitable, popular, blog in the long term.
Tip: Some people say that for every ‘fan’ (regular reader) your blog gets, you will earn $1 off them a month on average. So for example, if you get 1000 true fans, you should get $1000 a month from them (from things like affiliate commissions, adsense revenue, product sales etc.)
Using Private Label Rights Content (PLR)
If you are short on time or writing isn’t your forte, you could try using PLR articles for your blog posts. This is pre-written content, usually articles (or ebooks, videos….almost anything) that you can buy (and get for free) and can use as your own. Usually you’ll pay a small fee for a license to a bunch of PLR articles that you can use however you like.
To find PLR articles and content, search Google for your topic followed by the words ‘private label rights’ or ‘plr’.
E.g. ‘raw food diets private label rights articles’ or ‘raw food diets plr’.
There is plenty of plr out there on almost any subject you can imagine.
However, since this is pre-written content that anyone can buy the rights to, I would suggest re-writing 25-30% of each article to try and make it unique and to avoid duplicate content.
Autoblogging is all about automating your blogs. From injecting keywords into content, to pulling quality articles and content resources into your blog in order to keep it fresh and updated, once you’ve set up your autoblogging system, it will instantly minimize your workload and give you the opportunity to cover more ground, in less time.
If you simply want to just automate the whole process and have content being posted on your blog while you sleep, there are a few good auto-blogging plugins available for WordPress blogs.
What you usually do is pre-load your blog with content (written yourself, outsourced, or plr), and choose the time intervals at which you want the content automatically posted and the plug-in will do the rest for you.
Here are a couple of good ones I recommend:
Also, to take this method one step further, you could choose to also install a plug-in that automatically submits every new blog post to a range of popular social bookmaking sites. So for a completely hands-free method, you could pre-load your blog with plr content, have one plug-in automatically posting content (e.g. daily) and another plug-in immediately social bookmarking the automated content!
Here’s a plugin I would recommend:
In order to develop an automated blogging system, you’ll need to choose your autoblogging software.
This software will power up your website, pulling in quality content from various free sources online, and instantly organizing your content based on your publishing schedule.
Depending on the autoblogging software you choose, you’ll be able to customize everything from keywords used in content, to the categories in which your content is posted.
I’ve personally evaluated a number of different autoblogging software options, and I’ve always returned to http://www.WPRobot.net
WP Robot isn’t a free option, but it does offer you extended flexibility and customization options that aren’t included in any other blogging software.
In fact, with WP Robot, not only will you be able to create a highly organized blog, but you’ll be able to thoroughly monetize your content a number of different ways including with Amazon widgets, Clickbank affiliate products and even eBay listings.
If you simply can’t afford to grab a copy of WP Robot, there is a free alternative, however, the features are very limited.
One free tool is available at http://www.WPArticleFetch.com which is a plugin that will pull in content from article directories and automatically publish it to your website.
And finally, you can create your own autoblogging system manually (and at no cost) just by combining a series of free plugins and resources into your existing WordPress blog.
To start, you will want to download WP O Matic, a free plugin that will automate updates and publish content based on pre-determined dates and times.
Then, you will want to create a swipe file of targeted RSS feeds, and instruct WP-o-Matic to pull content and material directly from these RSS feeds, and publish it on your site.
RSS feeds are one of the easiest ways to populate your blog with fresh content, so you’ll want to spend time researching quality RSS feeds that you can use to flood your blog with fresh updates.
One of the easiest ways to find relevant RSS feeds that you can use with your own blog is by browsing through RSS directories, including http://www.Feedage.com
With Feedage, you’ll be able to quickly locate popular RSS feeds based on keyword searches. Before adding a RSS feed into your autoblogging system however, make sure to spend a few minutes browsing through previous broadcasts to ensure that the quality is targeted, informative and high quality.
You can add as many different RSS feeds into WP-o-Matic as you wish, but I recommend starting off with 5-6 feeds that focus on your niche market, and then once your blog begins to generate content, extend coverage by adding in additional RSS feeds.
When starting out, it’s important that you are careful with the amount of content published on your site. You want to develop a natural pattern for updates as to not alert the search engines that you are automatically pulling content from various sources.
So, begin by publishing 1 new post a day from quality RSS feeds and then as your traffic begins to grow, and your website is established, you can increase the number of updates each week.
This entry is part 7 of 12 from Complete Blogging Guide