When it comes to WordPress blogs, they are exceptionally easy to optimize. In fact, it should take less than 30 minutes to fully optimize and tweak your blog’s default settings so that it will position itself well within the search engines.
Here is a step-by-step guide to optimizing every blog you create:
To begin, log into your WordPress admin panel and click on the Settings tab. Under General Settings make sure that you enter in your blog title and tagline.
For your blog title, do not just enter in your domain name but instead focus on entering in keywords that relate to the theme of your blog based on the content you intend to create.
For example, if I was creating a blog that focused on the cake decorating niche, my blog title might be something like this:
Wedding Cake Decorating – Secret Techniques To Creating Gorgeous Wedding Cakes
Just the same, my tagline would also incorporate my keywords:
Example: Wedding Cake Decorating Secrets
Under the “Membership” option click both fields, “Anyone Can Register” and “User Must Be Registered And logged In To Comment”. Then, click Save Changes.
Next, click on the Writing tab to configure this area. Within the Writing section, you will want to add a list of blog ping services.
Pinging your blog simply means that each time you update it, you are able to send an alert out to blog directories and news sites telling them that your blog has fresh content.
Copy and paste the following ping service list into the text box at the very bottom of the Writing sections’ page.
Blog Page Titles
There are a few things to keep in mind when you are entering in titles for your blog posts and pages.
Search engines like Google.com only show the first 70 characters of your title within search results, so be sure to include your most important keywords within each title, stripping away any extra words that you just don’t need.
Focus heavily on your primary keywords, and make sure that your blog’s page titles vary, so that each one contains a different set of keywords and phrases, relevant to your niche market..
Meta tags are very important in ensuring that your blog ranks well within search engines. The All In One SEO Pack plugin that we activated will make this exceptionally easy to do. From within your WordPress admin panel, click on “Settings” and look for the All In One SEO link.
Click it to load its option page.
Here you will be able to enter in the Home Title.
If you want to use the main title that you entered earlier, just leave this blank and it will use your default blog title.
Once your pages rank within the search engines, potential visitors will see your description and title, so be sure to enter in a detailed, relevant description about the subject matter of your blog.
The tag plugin is available from: http://code.google.com/p/simple-tags/
When creating content, including page titles, meta tags and even category titles, be sure to always focus on including relevant keywords relating to your niche.
To do this, create a keyword swipe file that includes a broad range of keywords that target your market, and do your best to always include a handful of keywords with every post or page you create. Search engines will place more weight on keyword phrases that appear within the first few lines of each individual blog page or post, so be sure to keep that in mind when constructing your categories and content so that the most important keyword phrases are used at the beginning of the content.
Permalinks – clean urls
The next step is to ensure that your blog is included within search engines like Google, but also blog based communities such as Technorati.
In order to do this, click on the Privacy tab and click the link that indicates your blog will be visible to everyone, including search engines.
Next, I set up permalinks in settings. Setting your permalinks correctly will help you rank better because they will contain relevant keywords based on the different page content that you create.
Click on the “Custom” option and paste the following into the text box (double check for accuracy to ensure it matches with no extra spaces!)
To include the category, you change it to:
Doing this will modify your website URL’s so that they are search engine friendly, featuring your category titles and post / page title with your chosen keywords. This makes the URLs on your blog look like this:
If you had already created posts, you will want to ensure that those who visit your older URL’s are instantly redirected to your new pages. You can use the free “Redirection Plugin” to ensure that people are not directed to nonexistent pages.
Redirection Plugin: http://urbangiraffe.com/plugins/redirection/
The next step is to ensure that your blog is included within search engines like Google, but also that it is featured within blog-based communities such as Technorati and Feedburner.
In order to do this, click on the Privacy tab and click the link that indicates your blog will be visible to everyone, including search engines. Click “Save Changes” to complete this step.
Let’s take a look at the options under the “Discussion” tab. You will want to ensure that the first three options are enabled, so that other blogs are notified whenever you link to them, and that you are allowing pingbacks and trackbacks.
Pingbacks: Are when someone (Person 1) posts on their blog and someone else (Person 2) posting to their own blog links back to person 1. This automatically sends a pingback to Person 1 when both have pingback-enabled blogs.
Trackbacks are a way to notify blog systems that you’ve linked to them. If you link other WordPress blogs they’ll be notified automatically using pingbacks, so no other action necessary.
This entry is part 6 of 12 from Complete Blogging Guide