Traffic Generation Strategies

Published by Gerald Kuehn on

Generating traffic to blogs is a lot easier than regular static websites, partially due to the interaction and constant updating of content and information which helps your search engine ranking, but also due to the many different blog communities that you can participate in exposing your website to prime, targeted traffic from fellow bloggers and those interested in your market.

Since your blog is fully optimized for the search engines, you need to remember to consistently work to include your keyword phrases within your content, so that you can subsequently continue to maintain your positioning in the search engines, as well as rank within directories, blog networks and other sources of traffic for the keywords that are most definitive of your niche.

Whenever I create a new blog,the first thing I do is join http://www.MyBlogLog.com and create an online profile that showcases my blog and announces it to the blogging community.

With MyBlogLog, you can easily add a widget to your website that will feature your recent visitors, and in return, by visiting other blogs, you will also appear within the navigation menus of blogs that have also integrated the MyBlogLog tool.

Not only will MyBlogLog help you instantly generate traffic at no cost, but also it’s a fun and interactive community to be a part of.

You can explore competing blogs, conduct market research on what products are being featured and what topics are currently in demand, and generate a spring of ideas that will help you create the most targeted blog possible, so that you are able to retain visitors and consistently encourage new ones to explore your website.

 

Blog Commenting

A great way to get targeted visitors to your blog that will be interested in your content and products, is by leaving comments on other similar blogs in your niche with a link back to your blog in you comment or ‘signature’.

Do a search on Google for other blogs in your niche that are relevant to your own blog and try to find blogs that have a lot of traffic, a lot of activity, and are seen as somewhat as an authority in your niche.

Try to engage constructively in the conversations and threads and offer useful advice. Try to help people the best you can, the more you positively contribute to forums and blogs, the more clicks you will get on your link back to your blog and the more traffic you will get.
Don’t ever try to spam blogs by leaving comments of little value like leaving one liners like ‘great post’. This will never work and no one will even click on your link.

Try to actively participate in the community and build up a bit of a reputation for helping people and you will see a huge jump in your traffic!

 

Submitting To Directories

There are hundreds of directories out there that let you submit your blog to them for free (there are also some paid ones). This will not only help increase your traffic by people looking through the directories and finding your blog, but it will also help you to get backlinks to your blog.

A lot of blog directories have a high page rank and this in turn will help you to rank in the search engines.

Doing this manually is very time consuming and a bit tedious, so I recommend using a software tool such as Brad Cullen’s free Directory Submitter http://directorysubmitter.imwishlist.com/ that will automatically do it for you.

Pinging Your Blog

Pinging your blog will notify the Search Engines of your blog’s content, since the search engines are always scanning the net trying to pick up any new content. By pinging your blog you will speed up the process of getting all the pages of your blog indexed.
There are also a lot of sites out there that publish any new content found on the web. By pinging your blog you will also notify these site’s of your new content.

Here are a couple of free pinging sites to ping your blog on:

http://www.pingomatic.com
http://www.just-ping.com
http://www.pingthatblog.com

 

Social Bookmarking

If you social bookmark your blog you will not only get more high PR backlinks, you will also get more traffic by people finding your on social bookmarking sites and visiting your site.

Make sure to bookmark every single post you make.

There are dozens of social bookmarking and web 2.0 sites out there that you can submit your blog posts to. Doing this can be very time consuming though so I suggest using some kind of software to automatically social bookmark your posts for you.

Here are a couple of popular ones that are also free:
http://www.onlywire.com
http://www.socialposter.com

 

Article Marketing

Article marketing is very popular and has always been a very effective way to not only get backlinks, but also traffics from interested readers. The key here is great quality content that leaves the reader wanting more.

It’s fairly easy to come up with new articles because you can just use material from the blogs posts you’ve written. Try to submit your articles to the top articles directories, but try not to double-up on content.

Try to re-write your articles a bit to change it up and avoid duplicate content.
Here’s a few of the top article directories I recommend:

http://www.ezinearticles.com
http://www.articlesbase.com
http://www.suite101.com
http://www.buzzle.com
http://www.helium.com
http://www.articlesnatch.com
http://www.goarticles.com
http://www.articlealley.com
http://www.articledashboard.com

Article Writing Tips:

The headline is one of the most important parts of your article. Try to create a catchy headline that creates curiosity. Here are a few good ways to format your headline:

Top 5 Ways To….. (using numbers)
Would You Dump Your Boyfriend For $100,000? (using questions)
Discover the Secret Method To….. (using words like ‘discover’ ‘secret’ etc)

Also make sure to check out my brainstorm list for content topics

Because submitting your articles to many articles directories at once can be very time consuming and tedious, here’s some free software that can help automate this process for you:
http://articlesubmitter.imwishlist.com/

 

Video Marketing

Video marking can be one of the most effective and efficient ways to get traffic to your blog. Video blogging is incredibly popular right now and people prefer to watch video over anything else (e.g reading articles).

If you have a really good video that’s both informative and entertaining, you could get hundreds of thousands of views! With so many people viewing your videos, you can be sure to expect a large amount of people then clicking on your link to your blog. And that’s a ton of traffic!

These, days people prefer not to read long-winded sales letter, they would rather just watch a sales video. The same is true with your blog posts. If you take the content wrote for your blog posts and turn each blog post into a short video, you will be able to upload your videos to video sites in no time.

Plus you can also embed them on your blog as well once you’ve uploaded them to YouTube (we covered that in the previous chapter on Content).

Videos are also great for backlinks too, because video sites are so popular and they have a high PR.

You have 3 main options here for creating a video:

  1. Use a flip cam and record yourself or someone else.
  2. Record Powerpoint slides using Camtasia (or the free version ‘Camstudio’ )
  3. Using Animoto http://www.animoto.com which can create videos for you in minutes for free. All you need is to upload your own photos or put your own text in, pick the music and layout, and Animoto will do the rest (it’s really easy).

There are quite a lot of popular video sites out there that you can submit your videos to for free. However if you don’t want to do this manually I would suggest using a software program such as TubeMogul http://www.tubemogul.com which is free, or TrafficGeyser http://www.trafficgeyser.com which is paid (but is really good).

 

Web 2.0 Sites

Another great way to not only get traffic, but also increase your blog’s rankings and backlinks is to create a network of web 2.0 sites.

This method involves creating a network of web 2.0 sites such as Squidoo, Hubpages, Blogger.com, WordPress.com, Tumblr.com etc and having them all link back to your main blog. This can be very powerful and you’ll not only increase your blog’s rankings, you’ll also see your Web 2.0 pages appear in the search engine results too.

Another tip is to also social bookmark every web 2.0 page you make as this will help boost the ranking of your blog as well.

If you create plenty of web 2.0 sites, you could end up dominating the whole 1st page of Google for your keyword!

 

Social Media Sites

These kinds of sites are sites like Twitter, Myspace, Facebook and YouTube. For this traffic generation method, first sign up to each site and create your own page (or in YouTube’s case, create your own channel).

Next try to join other relevant online groups that are in your niche and have similar interests. It’s important here that you don’t ever try to hard sell anyone or over promote. Try to show your personality and get people to like you and be interested in what you have to offer.

Try to be friendly and sociable and network with as many people as you can. Try to make as many friends as possible but don’t try to add just anyone, make sure they’re people who would be interested in what you have to offer.

Offer a lot of free gifts and advice…. remember people on social media sites told really like hard-sells.

This can be a very effective and rewarding way to drive traffic and create a long-term fan base and a reputation in your niche.

Another useful service in not only generating traffic to your blog but in building a list of subscribers is available at http://www.FeedBurner.com

Feedburner is an RSS syndication service that enables bloggers to offer visitors the option to subscribe to a feed where they can receive email updates each time you post new content to your website.

If you plan to offer advertising space on your blog, many sponsors will base the profitability of advertising with you based on the number of RSS subscribers you have, as it’s a direct indication of the popularity of your website.

The wonderful thing about RSS is that it can be implemented quickly and easily, and since it’s already part of the WordPress platform, your RSS feed will automatically update each time you write a new post or create a new page.

To get started however, you need to set up a Feedburner account and provide your visitors with an opt-in box on your website where they can become an RSS subscriber.

Feedburner also provides useful statistics and data relating to your blogs activity that can be used to determine how popular individual posts or pages are, where your traffic is coming from as well as where it ends up going to, and within one single Feedburner account, you can set up and manage multiple blog websites.

Here are some other resources that will help you set up an RSS feed:

Feedster: http://www.Feedster.com
Feedster was created as a search engine for finding content that has been published on blogs and websites-utilizing RSS feeds.

Blog Lines: http://www.BlogLines.com
Bloglines is a community dedicated to finding and aggregating RSS feeds from blogs and websites. You can use their search engine to quickly locate blog posts on specific topics.

In order to maximize your outreach, you will also want to consider implementing Technorati into your website’s marketing strategy.

With Technorati, you are able to submit your website into its ever-growing directory of blogs, where you will receive free exposure each time that someone uses Technorati’s search utility to search for information that is related to your niche.

This is also why it’s exceptionally important to ensure that you use relevant keywords within your blog’s content, since the keywords entered into Technorati’s search bar by a potential visitor will only showcase your blog in the results window if your website utilizes the same keyword phrases.

If you are unsure how to find the best keywords for your website, here is a quick-start guide that will help you mine for the most relevant keywords relating to your niche market:

Googles’ Keyword Suggestion utility is a great way to seek out popular keywords that are related to the niche market that you cater to. You can use exact results or variations of the most popular keywords, in order to rank easier with less competition.

Here are the top two keyword research tools available online:

Google Adwords Keyword Tool
https://adwords.google.com/select/KeywordToolExternal

Free Word Tracker
http://freekeywords.wordtracker.com/

Using Google’s Adwords tool, simply enter in a keyword phrase that you feel is best targeted towards your niche market. I

By simply clicking the search volume tab, you can sort it by the number of searches, so that you can see which keywords are receiving the most volume and which ones are likely to be less competitive, which will be easier to rank for.

Search engines like Google.com will rank your blog pages based on a variety of keyword related factors including:

Accuracy and Relevance of your keywords
Frequency in which your keywords appear within content.
Concentration of your keywords overall.
Closeness of your keywords in relation to each other.
Placement of the keywords within your content.

This means that you want to be sure to feature your keywords throughout every single post or page that you create on your website.

Do NOT just include your keywords within the page titles, but in the actual content as well. While you want to avoid keyword stuffing (where you include so many keywords that your content fails to flow smoothly), you need to do your best to include your primary keyword phrases and long-tail keywords within your content whenever possible.

To create your free Technorati account, visit http://www.Technorat.com and click on the Sign Up link to get started. You simply have to create your profile, and claim your blog so that it can be instantly added to Technorati’s database.

Be sure to notify Technorati’s search engine of your new blog submission once you have claimed your blog by pinging it at: http://technorati.com/developers/ping/

Another great traffic strategy is to put aside 30 minutes a day to visit other blogs that relate to your niche market, and posting useful comments on these websites that include your website URL in either the body of your comment, or in the information field.

If you focus on high ranking, popular blogs that receive a lot of daily traffic, you can begin to generate traffic to your website instantly, at absolutely no cost.

One thing to keep in mind however, is that your posts should be useful, informative and relevant to the existing discussion. You should focus on participating in the conversation, and increasing back links to your website from relevant prospects. There’s no sense in posting comments on blogs that don’t share the same target audience as you do.

Do your best to engage the audience and give them a reason to follow your link. Simple comments like “I agree with your statement”, or “Great post!” won’t do the trick, you need to take it a step further and elaborate on an existing comment, share an opposing viewpoint, or provide a useful resource or tool that those reading the thread are likely to appreciate.

Focus on the most recent discussions as opposed to refreshing an old thread, so that you don’t look as if you are only participating in discussions to generate new traffic to your site.

Also be sure to use the same name, avatar (or gravatar) and website URL for each niche market that you focus on so that you are able to build a brand and a following while continuing to establish your online identity.

You will also want to make sure that the blogs you are focused on offer a link back, (dofollow) so that you receive link juice from all of your comments and posts. You can download a fully functional free version of Fast Blog Finder that will help you locate high profile blogs in your niche market that offer back links based on your participation:

http://www.fastblogfinder.com/downloads/

There is also a Firefox plugin that will reveal whether a blog contains ‘do follow’ or not available at: http://www.quirk.biz/searchstatus

This plugin also provides information on page rank, Alexa ranking and other useful information to help you determine the popularity and ranking of any blog you are considering engaging with in order to generate traffic.

There is also a plugin that many professional bloggers have integrated into their website, known as the “Top Commentator” plugin. If you participate in discussions that have integrated this plugin, you can appear as one of the leading posters on high profile blogs, which will expand your outreach and drive in more targeted traffic, easily.

You can investigate potential blogs that feature both the Top Commentator plugin as well as dofollow links by visiting: http://www.dofollowblogs.com/

The more involved you are within the blogging community, the more traffic you will be able to generate to your website absolutely free. While you could set up pay per click campaigns or purchase advertising space on related websites, if you are interested in jump-starting your blogs traffic without having to invest anything more than your time, blog commenting, blog communities and blog directories will help you get started, quickly and easily.

Another effective method of launching your website is by taking advantage of the blog directories online. Some of these services will submit your blog into dozens of directories at once for reasonable prices, while others allow you to manually submit your blog individually into each database.

One of the most popular directory submission services online is called FeedShot and it’s available at http://www.FeedShot.com

Take some time to explore the many different options out there and create your marketing “swipe file” that contains links to different blogs and social communities that you can use to further your outreach.

Social communities such as http://www.Twitter.com and http://www.FaceBook.com are also great ways of not only driving in targeted traffic to your website, but in evaluating a market’s profitability based on existing demand, questions, products and competition. With both of these social communities, you can link your blog to your social profile with free plugins available on their websites, so take some time to create your marketing strategy and get involved!

Other popular blog communities include:

http://www.Bumpzee.com
http://www.BloggerTalk.com
http://www.BlogCatalog.com
http://www.BlogLines.com
http://www.BloggerForum.com
http://www.BlogCarnival.com

 

Side Notes:

Affordable Outsourcing

Looking to find quality writers, video creators, editors and even 5-minute blog installations? Head over to http://fiverr.com

With Fiverr, you can hire freelancers for only $5, and the best part of all is that there are freelancers available in nearly every market! For example, you can hire a freelancer to install your blogs, optimize your pages, submit content and even generate traffic to your site! Create your Fiverr account, and then browse through the available categories.

Another great resource for finding affordable freelancers is http://www.murk.com/mturk/welcome

This site is an untapped gold mine if you know what you are doing . Basically people on this site will do a lot of very simple tasks for pennies! Hire freelancers to post comments on your blog, or create a Facebook Fan Page and hire freelancers to “like” your page as a way of generating even more traffic to your site!

Guest Bloggers

Guest blogging is also a great way to get traffic to your site as well. Instead of having people write for your site, you will be submitting content for other peoples sites!

Once you start getting people to write for your site, you will be getting a ton of content. Sometimes you will be getting more content then you can post to your own site. That is a good thing!

What you want to do is ask the guest bloggers if you can post their content on some other related blogs in the niche. You can tell them that you are posting it on your colleagues blogs.

The key is that you need to keep their content 100% original. In the resource section of the blog you want to include 2 different links. The 1st link will be back to your blog and the 2nd link will be back to the authors blog.

Content is king in this business. The more you have of it the more you can profit by building your empire. All you have to is search for blogs or sites that allow guest blogging or user content.

 

>> More ways to get traffic

 

Conclusion

When it comes to continuing to build your blog’s value through consistent traffic and activity, you need to dedicate the time, initially, to creating the most interactive community you can.

Becoming a pro blogger is an enjoyable and lucrative experience, if you put in the time and commitment it takes to build a brand and consistently engage your visitors with fresh, relevant and informative content.

Even if you are unable to establish a schedule or routine where you are able to effectively update your blog frequently, you can outsource the majority of the content creation at affordable rates, and then plug in content so that it automatically updates on scheduled dates, another feature with WordPress that will make it significantly easier to properly manage and maintain as many blogs as you create.

Spend time learning about the different functions of your blog, and work towards building a dynamic community of targeted visitors who will subscribe to your feeds, join your newsletters and help make monetizing your blog even easier.

Blogging is something that you can do even with limited time, you just need to focus on creating a schedule that will work for you. Keep your blog current, updated and on track and before you know it, you will be able to make money with every post.

Then, simply rinse and repeat the process to create your very own highly profitable blog network.

To your blogging adventure!



This entry is part 12 of 12 from Complete Blogging Guide

2 responses to “Traffic Generation Strategies
  1. Hmm is anyone else having problems with the images on this blog
    loading? I’m trying to determine if its a problem on my end or if
    it’s the blog. Any suggestions would be greatly appreciated.

    1. It`s working fine. I just tested it and images are loading fine. Can you send me a screenshot or let me know which images are missing?

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