How to write great content

Published by Gerald Kuehn on

6 Ways to Constantly Produce Quality Blog Content

  1. Create an Editorial Calendar
  2. Plug in the Types of Posts and Topics You’re Going to Write About
  3. Keep a Running List of Blog Topics
  4. Write Several Blog Posts at One Time
  5. Find Guest Bloggers to Help You Out With Content
  6. Interview Experts

 

The key to having a success in your business is providing what your customers want. Without this, they simply won’t be your customers. To learn what your customers want, becides a simple market research, you need to build relationships with your customers to get honest feedback. This way, it’ll be easier for you to provide what your target audience needs.

How to build customer relationships with great content?

As the only way to interest your customer is to give something to him/her, you’ll need to actually give something out for free and useful before you are able to sell anything. There can be many things that can make you stand out in the eyes of your customers:

Providing value

The common characteristic of the above items is that you will provide value to your customers without them actually paying you first. First, you give them something intangible, then they buy from you. That simple.

Building relationships with your customers, based on trust, will inspire your potential customer to talk with you, buy from you, visit your site and tell his/her family, friends, co-workers and such about you. By providing value and building solid relationships with your customer you not only gain a happy customer and a sale, but also an advocate for your business among other potential customers.

By the way, if you have unique, quality content on your site, you’ll not only increase your conversions, but you’ll get more traffic from the search engines and incoming relevant links, too.

 

Why content?

Writing valuable content for your site can get you more targeted traffic and help you to increase conversions. Here is why:

Get more traffic

Increase conversions

The most interesting thing is that when you get more word of mouth advertising, incoming links, you will get more visitors, which will also recommend your site to other people and will link to your site gladly, thus generating the snowball effect. The more valuable content (snow) you create, the greater your success (avalanche) will be.

What to write?

There may be different kinds of content that may be of interest to your visitors, however there is only main principle: the content is aimed to provide value. Here are various kinds of content that you may place on your site:

Though the type of content may be limited within hundreds of options, each site can get a wealth of unique, quality content, because in itself, each site is unique and their owners have their own views on their product or service. Thus, it may be guaranteed that any site can build a lot of attractive, valuable content easily.

You have no idea what to write – check out this link:

What to blog about – great tips for your next blog post

 

General principles for creating quality content are:

The benefits of quality content are:

Where to get quality content?

The best way is to write it yourself. If you don’t write, start writing, because only you know what your product is about, its benefits to the people, the people, who use it, and reasons why the do that. Here’s a short checklist, for now:

 

Write great Headlines

Headlines are one very important thing when creating content. It`s more or less your only chance to get a visitor clicking your link\article – Read my post: Ninja Tricks to write killer headlines

Conclusion

Though creating unique, quality content for your visitors will help you to drive your targeted audience, it is also important to focus on keeping the people on your site, engaging them with it and converting them to your customers. This way both, you and the customers, get what you want: you get loyal customers and your clients get what they came for and had great experience on the Internet.


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