Building your email list is essential in online marketing. I collected a massive overview of various strategies you can adapt to grow your list. Share to get full access to this 6000 words article.
- Do Ad Swaps with other people in your industry
- Use Facebook and Twitter
- Create videos
- Create a squeeze page
- Split test landing pages
- Use Google AdWords to generate prospects
- Free ebooks
- Free reports
- Add content to your site
- Keep customer information private
- Reward subscribers unexpectedly
- Provide high-value products and services
- Buy ezine solo ads
- Keep your opt-in form above the fold
- Create guest posts
- Word of mouth advertising
- Ask your readers to forward good emails
- Use a ‘Thank You’ page
- Add more subscription forms
- Eliminate barriers to signing up
- Offer free examples
- Allow republishing
- Add testimonials to your squeeze page
- Add a “tell-a-friend” form
- Make a list that you would join
- Create a short e-course
- Design a good “hook”
- Continuously improve your content
- Reduce the amount of ads
- Add a pop-up
- Improve Your Email Subject Lines
- Retain your subscribers
- Use viral ebooks
- Do audio interviews
- Promote your list on forums
- Give readers referral incentives
- Learn about your audience
- Improve traffic targeting
- Make your sign-up form more visible
Do Ad Swaps with other people in your industry
If you have a list already, even a small one, this can help you grow it quickly. In exchange for incorporating someone’s ad into your mailing, they agree to do the same for you. Typically, this is either done with someone in the same industry or in a related, but non-competing industry.
If done correctly, ad swaps can be both easy and profitable. You can initiate one by first looking for high traffic sites in your niche and in related niches. As you find them, start signing up for their respective newsletters. Monitor the content and decide whether or not it would be a good idea for your idea.
Once you have made the call, contact the list owner and initiate the swap. Let him or her know that you’re a subscriber on his/her list; and then tell him/her all about your own list and your proposed idea.
Use this technique every 2-3 weeks and you should see your subscriptions climb rapidly over time.
Post at Craigslist
Although Craigslist doesn’t allow live links in most categories, you can still get some free traffic with a few good ads. Make sure you have a great headline and post a simple ad with the link back to your opt-in page. You can just make a small note that someone should copy and paste the link into their browser. Some niches will work better than others, but it doesn’t take much time to post an ad and you can renew it every 48 hours fairly easily.
Create a Facebook Fanpage
If you’re a Facebook user, you’ve no doubt seen countless “fanpages” for various businesses. Virtually all businesses that wish to have a social media presence one. This is a practice you should adopt, too, if you want to develop a social media presence and use it to generate list subscribers. In short, setting up a Facebook fanpage is not very different from setting up a profile. Just remember to incorporate all of the relevant information about your business on the page, along with links to your list and to various freebies.
Join a Facebook Group
One of the great things about Facebook is that you can join an unlimited number of groups. And once you’re a member of the group, you can post to the group page for thousands of group members to see.
Find Facebook groups related to your niche.
Join (or request to join) groups
Post your message to each group once a day, or every other day depending on the posting rules of the group.
When it comes to enticing people to join your mailing list, another good avenue you can take is to create video content and use it to promote your site. For example, you can create a series of instructional videos for something related to your niche and include them as content that will be available to newsletter subscribers. Furthermore, you can build up the value of this offer further by providing a couple free examples of these videos on YouTube and elsewhere.
Don’t have many followers? No problem. Here’s how you get them and use
your account to drive targeted traffic to your site.
Do a search of users that are in your related niche. If your niche is “puppy training”, do a search of #puppies, #puppy training, #puppy obedience, #puppy potty training etc.
- Start following all of those users and try to engage as many of them as you can. Re-tweet some of their posts and message them back if they thank you for following. Some of them will start to follow you.
- Provide USEFUL information. Don’t just blast a link to your page in every post.
- Build your following and the traffic will flow.
Create a squeeze page
If you don’t already have one, it is critical that you build a squeeze page specifically to capture email addresses for your list. A squeeze page is a short sales page with less than one paragraph of copy–or, more than likely, just a few bullet points. After the copy, include your signature and a box for visitors to enter a name and email address. Keep distractions minimal; and attempt to build the strongest case for your newsletter using the few words.
Split test landing pages
Another important part of generating subscribers is testing your existing system. If your existing system does a poor job of converting, then it needs to be improved. You can do this by a process call “split testing.” This involves sending identical traffic streams (perhaps generated by Google AdWords) to different landing pages. You can then test which landing page generates a higher conversion rate; and can adopt that exclusively for future use.
Use Google AdWords to generate prospects
If you’re not familiar with AdWords, it is a cost-per-click (CPC) advertising medium. That is, you create a text ad, select relevant keywords for it, and then pay only when someone clicks on your ad. In general, it is considered to be better-targeted and more cost-effective than other sources of traffic generation.
With this said, using Google AdWords to build your list essentially amounts to creating, split testing, and revising campaigns that send traffic to your list’s squeeze page.
Often, getting people to join a list is as simple as providing them with the right incentives. If you simply tell people to join the list because the content will be good, they won’t know whether or not to trust you. However, if you provide them with a free ebook that they get after signing-up, they’ll be much more likely to join.
Now, you might think “Won’t they just cancel their subscriptions after joining?” And, in reality, some of them well. But your focus should be to draw people in, expose them to your content, and then attempt to convert them. If you fail to draw them in initially, then you have no hope of achieving your secondary goals.
If you don’t have the time or desire to write an ebook, an easy solution is to use PLR. Haven’t heard of it? PLR or “Private Label Rights” is pre-written material that you can use, edit, sell or giveaway as you see fit. Two places that you can get high quality and affordable PLR are www.PLRAssassin.com and www.IDPLR.com.
Add content to your site
When it comes to generating subscriptions, one of the most important things you can do is to put your subscription form in many places that receive traffic. One way in which you can do this is to add content to your site.
As an example, you could hire a writer using www.Freelancer.com or www.SEOClerks.com to produce several dozen articles based around relevant keywords. You can even use PLR as the starting point for your articles to save yourself money. You could then add those articles to your site with a subscription form either in the margins, in the middle of the content, or in a pop-over.
The more articles you ad, the more traffic you will generate, and the more opportunities you will have to generate subscriptions.
Keep customer information private
One thing that visitors dread is that you will resell their information to a third party; or will use it to spam. This is why it is important that you include a note below your opt-in form that explains that you will never sell subscriber information—and you will never spam people who join your list. This should help to increase your conversion rates.
Reward subscribers unexpectedly
While getting more subscribers from external sources is an important part of keeping your list active and growing, energizing your existing members and giving them a reason to promote you is arguably just as important.
One way in which you can do internal promotion is to reward your subscribers unexpectedly. When they receive some product or service that they weren’t expecting to get, they will be pleasantly surprised and will be encouraged to promote your list (if only to help friends get the benefits).
Provide high-value products and services
In many cases, the most important thing you can do as a business owner is to provide high-value products and services. That is, whenever you sell your own products in your newsletter or whenever you refer people to affiliate products (or JV partners’ products), make sure they are good. If you gain a reputation for promoting anything that makes you money—even if it isn’t a good product—you’ll quickly lose rapport with your list; and, as a result, you can expect them to stop drawing in new people and making additional purchases.
Buy ezine solo ads
Ezines offer a wide variety of different advertising instruments, but most of them amount to taking up a smaller or a larger portion of the total mailing. In the case of an ezine solo ad, you actually purchase the rights to all of the content in a single mailing.
Now, you might be tempted to rush to the closest ezine solo ad broker, buy up a bunch of solo ads, and then send off the first mailer you can draft, but this is definitely not the best approach. And, in fact, most who do it ultimately end up getting almost no traffic.
So, instead of doing this, here’s what I suggest: start by finding a copywriter. Since you’ll be writing a short solo ad, it won’t cost much (in, comparison, say to 15 pages of long copy). Working with your copywriter, come up with a great deal to offer readers; and an accompanying great piece of copy. Once you have your copy in hand, begin methodically seeking out good ezine matches. Start by subscribing to relevant ezines, and taking notes on the content style. For instance, is it typically loaded with ads? And how frequently does it send solo ads? And finally, is the content typically good?
Answering all of these questions is an important part of selecting your ezines. Once you have done this and have made your choices, either proceed with a purchase (if the option is available) or contact the list owner to see if he/she is willing to allow you to purchase a solo ad.
As a final word, I personally suggest that you run only one ad at a time, wait for the results, and then decide whether to proceed with the next ezine solo ad submission.
Keep your opt-in form above the fold
Getting subscriptions isn’t simply a matter of sending thousands of visitors to your site. It involves both traffic generation and conversion strategies. One such strategy is to place your opt-in form above the “fold”—or the line that separates the content that visitors will see when the load the page from the content that they won’t see.
Whenever the opt-in form is placed above the fold, visitors are more likely to see it before leaving the page; and are subsequently more likely to use the form to subscribe to your site.
Create guest posts
Another strategy for keeping your list active, energized, and interested in spreading the word is to periodically setup guest posts on your newsletter. You can select prominent individuals from your niche or outsiders you have relevant information. Whatever you do, make it interesting and engaging; and it will make your newsletters want to come back for more; and to tell others to do so, too.
Word of mouth advertising
While paid advertising and formal cross-promotional methods are an excellent way to boost subscriptions, informal word of mouth advertising is often the lifeblood of both small and large businesses. And fortunately, having many satisfied subscribers who want to tell friends about you is all it takes.
How can you do this? First, make sure your subscribers are happy. Ask yourself what you’ve done for them lately. Next, 1) subtly suggest that they promote your newsletter; and 2) give them incentives to promote your list.
Ask your readers to forward good emails
Every few emails, suggest that your readers forward newsletters that they like to friends. Additionally, make sure that these emails contain links people can use to subscribe to your list. If your readers like the email, and forward it to friends as a result, then you may easily be able to pick up some extra readers without putting in much additional work.
Use a ‘Thank You’ page
Another good way to build subscriber rapport—and this word of mouth advertisement—is to send new subscribers to a “thank you” page. This page should contain free, unadvertised bonuses, such as reports, audio content, and video content. Reaping this unexpected windfall of benefits for simply subscribing will encourage your new subscribers to pay you back via promotion.
Add more subscription forms
In general, adding more subscription forms gives site visitors more pathways through which they can find your list and join it. So take some time to work through your site and decide whether you can add new subscription forms. To save time, you might think of adding it in the same place on each page (i.e. on the right margin).
Eliminate barriers to signing up
In many cases, we create barriers to subscription. Through complicated forms, poorly-written copy, or misplacement of the sign-up field, we make it harder for people to subscribe. Remember: when it comes to list-building (or any other type of marketing), the “funnel” starts at free. So concentrate on getting all of your visitors to become list members. Once they’re on your list, let them decide whether or not they want to stay, and whether or not they want to buy.
Offer free examples
Before someone signs up for a list, they will want to have at least a rough idea of what they’re getting themselves into. That is, they will want to know if they’re signing up to be spammed legally; or whether they’re going to get regular, high-quality, inspiring content that makes a positive contribution to their lives.
One way you can help to remove the doubt that people might have about your list is to give them examples. For instance, you might consider creating a freely accessible archive of all of your past issues. Visitors can then browse this archive to see how frequently you pitch products, how frequently you provide free products, and how good the quality of your list content is.
Many site owners and list owners see republishing as a process that has the potential to lower the value of their “unique content.” Unfortunately, in perceiving the republishing process this way, they deny themselves the opportunity to grow their influence and to gain additional subscribers.
In particular, republishing allows list owners to spread access to their content, gain influence, and encourage new people to join their list. Furthermore, it is relatively simple to do: whenever you create an article (either in your newsletter or elsewhere), simply include a resource box below (or a header above) that explicitly allows the content to be republished, provided that it is unaltered and references you.
Add testimonials to your squeeze page
When it comes to getting subscribers, it is always a good idea to try to increase your conversion rate. Why? Because it is the quick and easy way to add people to your list at a faster rate without changing your traffic generation strategies at all.
One way in which you can convert at a higher rate is to add testimonials to your sales-letter or squeeze page. Of course, the central focus should be the opt-in form; and you should avoid distracting visitors away from it. However, dressing the margins with testimonials or including them after the opt-in form is never a bad idea. It will build rapport with your visitors and encourage them to trust you and your list.
In addition to simply including written testimonials, it might not be a bad idea to include audio or video testimonials. These, of course, are more expensive to produce, but having them on the site will greatly improve the image that visitors will develop of you.
Add a “tell-a-friend” form
As mentioned in earlier tips, word of mouth advertising very frequently forms the lifeblood of businesses. It allows old business to expand; and it often brings in higher quality prospects, since a close friend has told them they can trust your business. In short, it is effective method for advertisement.
What you may have noticed, however, is that not many people talk about focusing on a “word of mouth” campaign. One reason for that is that word of mouth is usually initiated by the customers—and, thus, is seen as a massive 17
mode of advertising. The other reason is that many people who talk about advertising are mainly trying to convince you to purchase credits for their particular system of advertising, so the last thing they would want you to do is to focus on creating better products and having your own customers spread the word.
Now with that said, it is important to understand that word of mouth advertising need not be entirely passive. You can, of course, encourage your subscribers to tell friends and to talk about your list on forums.
One way in which you can do this—initiate a word of mouth campaign—is to use a “tell-a-friend” script, such as this one: www.freetellafriend.com. This should be available on your website and possibly linked to infrequently in your mailings. It will give your subscribers a quick way to tell their friends about something good or interesting you did.
Make a list that you would join
As mentioned earlier, word of mouth advertising is a powerful and effective medium for generating subscribers; however, it is very difficult to tap it directly, since it requires effort on the part of your subscribers more than it requires effort on your own part.
With that said, you do have a lot of options to increase word of mouth subscriptions. In particular, I would suggest you do this by improving the quality of your list content. You can start by sifting through your archives and asking whether or not you would sign up for your own list if it wasn’t yours. Try to be as honest as you can with yourself.
In general, of course, it is difficult to evaluate our own work, and to understand how others might perceive it. For this reason, it is a good idea to look at old archives, so that you can feel a sense of distance and unfamiliarity—and evaluate it from the perspective of an outsider.
Finally, consider comparing your list content with other lists in your niche. Ask yourself the following questions truthfully about both your own list and competing lists:
- How frequently does the list advertise?
- How much space do advertisements take up?
- Are there many solo ads?
- Are there high-profile guest writers?
- Are there interviews with experts in the industry/niche?
- How frequently does the list give away reports and ebooks?
- How frequently does the list give away audio content and video content?
- How personal does the writing feel?
If you feel you can’t answer these items objectively, consider asking a friend for help. As harsh as it may be to hear someone close to you criticize your work, it’ll be worth it in the long run when your subscribership rises dramatically through word of mouth.
Create a short e-course
When it comes to build a strong subscriber base, getting new subscribers isn’t the only thing you should focus on. Rather, retaining and energizing existing subscribers can be just as important. If they become inactive or leave your list, you’ll have to cover that outflow with even more subscribers.
So what can you do? My suggestion is that you introduce new members to your list with a short e-course. That is, rather than simply adding them and then contacting them with the same material you sent to other members, including advertisements and other items that might turn off new subscribers, give them a pre-made course.
Not only will the course make the individuals gain some value from subscribing (and, thus, build rapport), but it will also give them a chance to get to know you and your business better. Through the course, they can learn what you’re all about, and it will make them less anxious about buying from you and from following your content.
In short, creating an e-course to buffer new members from the normal flow of advertisements and ad hoc newsletter items can go a long way in build a connection between you and your readers; and ensuring that they won’t drop off of the list.
Design a good “hook”
When it comes to marketing, hooks are important. This is doubly true for email lists. If there isn’t some clear, defining feature or benefit that your list provides that others do not, then you’ll be passed over. Why sign up to be bombarded by mediocre content when a visitor can simply leave the page, and search Google for something better?
So spend some time designing a hook. Think about how you will separate yourself from other sites. Will you be the fastest to spot and comment on trends in your niche? Will you provide slow-to-react, but thoughtful and expansive commentary on important happenings in your niche? Or will you be the first to test new products and services and to incorporate reviews of them into your newsletter?
Whatever you do, make sure you can claim to do it better than your competitors. If you truly have important features that separate you from the other list owners in your niche, then your visitors should know about them when they’re deciding whether or not to subscribe.
Continuously improve your content
Many people approach the maintenance and growth of their business in an ad hoc way: from time to time, they’ll decide that it is time to “revamp” everything or to make major changes. However, in many situations, this simply isn’t the best policy—especially when it comes to maintaining a list. Rather, you should consider adopting a more active approach. On a daily basis, think about what you could be changing to improve your content. Solicit feedback from readers; and try to use it constructively. Thinking about and making changes for the better will improve your readership’s experience; and will ultimately help you through word of mouth advertising and reduced subscription cancellations.
Reduce the amount of ads
If your website is currently inundated with ads, consider cutting away some of the clutter and focusing on what is most important: your opt-in form. While direct sales or pay per click advertising might seem appealing—since it gets you the cash today—most sales are made on the 5, 6, or 7th contact, so step back and think about the longer term.
So, today, start by thinking about how to adjust your site. Get rid of blocks of ads, banners, and other distractions, and replace them with subscription forms, sales copy, and other tools for generating subscribers. In the long run, when you’re making sale after sale to the same people, you will be glad you didn’t throw everything away for a single click or direct sale.
Add a pop-up
Some people believe that pop-up ads have fallen out of fashion. In fact, many browsers come pre-loaded to block certain categories of pop-ups, so many believe that pop-up ads can no longer be effective. However, this belief couldn’t be less true. Many sites are using variations on pop-up ads (hover-over or fly-ins) that aren’t typically blocked and can do an excellent job of generating subscriptions. If you haven’t yet begun adding pop-ups to your site, consider starting with one page. Take an existing squeeze page, for instance, and replicate it twice. But when you replicate it, add the pop-up to one page. After that, use Google AdWords to send identical streams of traffic to the duplicate squeeze pages. You can then determine whether or not the pop-up is improving your conversion rate.
Additionally, if you determine that it does improve your conversion rate for one page, then you might want to consider repeatedly split testing two different versions of the pop-up, so that you can continuously improve the opt-in rate.
Improve Your Email Subject Lines
It is easy to fall into the rut of searching out more subscribers and paying more for new traffic, rather than using existing subscribers better. One way in which you can do this is to begin using better titles. Better email headers will draw more views, re-energize existing list members, and generate more traffic through word of mouth advertising from newly re-energized subscribers.
I suggest using one or more of the following tricks to improve your email headers:
- Personalize your headers. Use macros that will automatically insert a reader’s name into the email header. Even though this isn’t quite as effective as it once was, it can still draw attention by increasing the sense of personalization, and thus, the response rate,
- Avoid spam words. Words like “free” and “secret” and “explosive” may work well as psychological triggers in sales letters, but when it comes to email headers, you should use them more carefully. Not only can the trigger spam filters, but they may also appear to “salesy” to your list.
- Split test different headers. If you plan to send the same sequence out to every new subscriber, you should consider sending out the same email, but with different headers. Test whether certain headers generate a higher conversion rate.
In general, finding ways to boost your email opening rate will tend to help you retain and re-energize subscribers. This will mean that you can generate more profits with fewer subscribers, rather than aggressively promoting your list, only to ultimately lose those subscribers to an ineffective system for subscriber retention.
Retain your subscribers
As mentioned previously, subscriber retention is a critical component of generating and maintaining a strong list. When thinking about your list, you should think less about generating new subscribers, and instead, about generating “net subscribers.” That is, think about the difference between your losses and gains. If you can simply retain an additional 50 subscribers per week, that is no different than gaining an additional 50 subscribers.
So, when designing your follow-up series, keep this in mind. Think not only about generating more traffic, but about retaining your existing subscribers. Give them incentives to stay, remain energetic and engaged, and to promote your list to others. In short, concentrate just as much effort on retaining and energizing subscribers as you do finding new ones.
Use viral ebooks
One good way to generate subscribers is to create viral ebooks and to use them to promote your list. There are several ways in which you can do this, but I personally suggest the following approach:
- Sketch out an outline for a relevant ebook. Make sure that the content contains ideas that are novel to your work and cannot be found elsewhere.
- Find a writer and a graphic designer on www.Freelancer.com or www.SEOClerks.com. Contract them to complete the book for you, according to the outline you’ve designed.
- Work with both the writer and graphic designer to ensure that the project turns out according to plan.
- Insert links into the viral ebook that point to your list. Don’t do this in a way that delegitimizes the book, but instead enhances it. Additionally, include links to free products on your site that are related to the material, so that you can send people to more locations where they are likely to subscribe to your list.
- Create rights for the ebook that will ensure that it circulates to the largest possible readership. You can do this by giving the ebook away, and then allowing anyone to give it away for free. You can also consider giving anyone the right to resell it, which will give him or her an even stronger incentive to circulate the book.
- Contact other list owners to attempt to expand the circulation of your viral ebook. Allow them to give it away to their respective lists for free. In many cases, these list owners will be hungry for free content. And, if it is good, they will snap it up and give it to their subscribers.
In short, your goal should be to create a high quality ebook, to incorporate links to subscription forms throughout the ebook, and to then circulate that ebook to the widest audience possible. The more people see and pass on the ebook, the better. If your venture is successful, it will pay off for years to come in terms of new subscribers and sales.
Do audio interviews
Many list owners have found success in integrating their newsletter into their website. That is, on a regular basis, they either use the newsletter to refer to specific items on the website, or they simply use the newsletter to notify subscribers that they have added a new issue to the website.
Using this approach has many advantages. Among those advantages is that you don’t have to stick to text all the time. Instead, you can use media that have higher perceived value, such as audio content. If you feel comfortable enough with your voice and interviewing skills, you can perform interviews with important people in the industry; and you can then incorporate them into your newsletter. Not only will this generate traffic indirectly—by providing good content and encouraging word of mouth advertising—but it can also be used to drive traffic more directly. You can use archived audio interviews as content to convert visitors into subscribers.
Promote your list on forums
Another way in which you can promote your list is to post on forums regularly. You can start by finding a number of forums related to your particular niche. Start on Google and search for related forums. As you go, make a list of the URLs and the primary subject matter of the forum. Also, consider how much traffic and how many subscribers each of these forums has.
Ultimately, your goal should be to select a number of high-traffic, active forums with many subscribers. You will then want to frequent these forums and post on them whenever you get the opportunity. Make an overt attempt to be helpful whenever possible and to demonstrate your expertise.
After you have been a member of the forum for a while, add a signature that promotes your list. In addition to providing the actual link to the subscription form, include a short, 5-10 word pitch that will entice readers to at least consider clicking the link.
Of course, your efforts shouldn’t stop there. Once you have the signature in place and have gained a strong reputation, you should continue to cultivate relationships on those forums, to post regularly, and to gain exposure to many forum visitors, so that your signature has more chances to be seen.
Give readers referral incentives
It’s vital that you get your own readers involved in the process. If you already have a large list, this is doubly true. Not only will it allow you to bring in new people, but it will allow you to bring in new people who have heard about your list from a friend—and, thus, will be more receptive to it.
Referral incentives can run the gamut from small prizes to simple acknowledgement. For instance, you might consider allowing the person who generates the most referrals to send out a solo ad to your list. Alternatively, you might hold a contest and offer cash prizes to the winners.
Whatever you do to encourage your readers to provide referrals, keep in mind what it is they want most—whether it be cash, advertising space, or products. If you can’t offer them what they want or need, then they are unlikely to have an interest in promoting your list.
Learn about your audience
One important part about generating new subscriptions is knowing your audience. If you don’t know who you’re marketing to—that is, the “type” of person who has an interest in your list and business—then you’ll have both a hard time finding them and a hard time persuading them that they should join your list.
In short, if you’re not familiar with the “typical” buyer or subscriber in your niche, it is time to get to know them better. Seek them out on forums, interact with them on blogs, and do whatever you can to understand them better. In the long run, you’ll be glad you took the time to do it.
Improve traffic targeting
In the previous tip, we talked about learning about your audience, but doing that is only half of the challenge. Once you have done that, you will have to find effective ways to target them through your advertising campaigns.
Now, with that said, some of the ways in which you can target them are obvious. For instance, you can create a Google AdWords campaign and target keywords that they are searching for. Or, you can use Facebook Ads to target a specific demographic. You should start off with these types of campaigns when trying to target your subscribers.
Another approach for targeting your subscribers involves using a survey. For instance, you could use www.surveymonkey.com to collect data from your current subscribers. You can find out how old they are, how much they earn, what they do as jobs, and what other sites they look at most frequently in your niche. You can also ask them how they found your site originally.
Once you have collected all of this data, you can revise your targeting strategies. For instance, if you find out that forum marketing is more valuable, you can spend more time posting and providing freebies to forum visitors. To the contrary, if you find that AdWords appears to be most effective, then you can increase the daily limits on your campaigns.
Make your sign-up form more visible
As a final time for increasing the amount of subscribers you receive—make your sign-up form more visible. While many site owners hide forms at the bottom of a long sales page at the bottom of a menu bar, change your approach to make all of your sign-up forms more visible.
For starters, if any of your sign-up forms are below the fold—that is not visible when the site loads—then reconsider its placement. And, in general, when it comes to deciding whether to make an ad more prominent or to make a form more prominent, choose the form.
We’ve sifted through a vast array of different strategies you can employ to gain more subscribers; however, throughout this exercise, we have seen some common themes repeated. Your goal, as a list owner, should be to employ both the themes—the big picture—and the individual tips—the tactics–to make your lists grow, retain subscribers, and become energized and willing to buy.
So where can you go from here? Start by putting your list first from now on. Put it first when it comes to visibility. Put it first—even above direct sales—when it comes to promotional efforts. And put it first when it comes to generating high-quality, enticing content.
If you treat your list well, follow the strategies outlined in this, and work hard to retain subscribers, you’ll find that having a list and pitching to it will be more profitable than any other venture you have encountered. You will not only improve your chance to make a sale off of any given visitor on your site, but you will give yourself the opportunity to sell to that same visitor again and again.