Best Newsletter Software: Sendy

Send mails 100x cheaper

Published by Gerald Kuehn on



Cost-value ratio


    Product value


      Newbie friendly




          Support / Updates



            • - High delivery rate
            • - Cheapest solution
            • - Option for resellers
            • - All list building features are included
            • - Bulk send via Amazon network


            • - manually include unsubscribe link \address in every mail
            • - Install process takes a while
            • - Server must be whitelisted (no spam)
            • - No drag and drop html builder
            • - No real split testing options

            What is Sendy?

            Sendy is a self hosted email newsletter application that lets you send trackable newsletters 100x cheaper via Amazon Simple Email Service (SES). Complete with reports, subscriber and list management.


            Who needs Sendy?

            Sendy is built for email marketers and bloggers who want to keep full control over their expenses and subscribers. If you want to bulk spam thousands of email addresses sendy is NOT for you. Mails are sent through amazon SES and your account will be terminated if complaint rate is too high. At least a single opt-in should be used to build your list.

            Imagine Sendy as the car you own – Amazon SES is the petrol. You decide where and how to drive. Third Party services (like aweber) are like a bus where you only pay for the ticket on a fixed route.


            Main Features:

            • Lists & subscribers
              Mass import/delete subscribers, custom fields, single/double opt-in, custom subscribe/unsubscribe confirmation pages, thank you/goodbye emails, subscribe form or API to add users. Pretty much everything an email marketer requires.
            • Autoresponders
              Create campaigns to follow up with your subscribers, send an email annually, 5 minutes after signup, in 3 weeks or one off emails at a specific date – select any schedule. Keep your subscribers engaged and your brand at the top of their mind.
            • Send newsletters via Amazon SES
              Sendy uses multi-threading to send emails via Amazon SES.
              Forget about email limits set by your host while at the same time enjoy high deliverability rate. Amazon takes care of your domain authentications. Sending limits can be raised within 24h by amazon (just send a quick email) – there is no list which will bring the amazon backend to its limits.
            • Great reports
              See results of every campaign in a formatted report. Visualize opens, clicks, bounces, complaints and countries with charts & data. Export any segment of subscribers from the report for more accurate targeting.
            • Custom fields
              With custom fields, you can store more than just names and emails. Use custom fields as personalization tags in newsletters to create a more personalized experience with your subscribers.
            • Multiple brands
              Managing multiple products or service with Sendy, You can manage a dog-training list and your world-of-warcraft subscribers with one installation using different settings and lists for each brand.
            • Client access
              Give your client access to their own brand and let them send newsletters on their own with your prices set. Add your paypal address and your newsletter sending service is ready to launch.  Sendy is completely white label. Establish your own email newsletter service. Create an account for each customer and set your own prices. Customer get their own login to use the GUI of sendy.





            Take advantage of Amazon SES

            In a nutshell, Amazon SES allows you to send authenticated bulk emails at an insanely low price ($0.10 / 1000 mails). Compared to other emailing services, Amazon SES is 100x cheaper yet with no loss of quality in terms of deliverability.
            Amazon SES helps enable your emails to pass SPF and Sender ID policy checks enforced by many ISPs and DKIM-sign all outgoing emails to ensure high deliverablity rate.


            Compare prices based on 10.000 mails

            • Mailchimp: $200
            • Campaign Monitor: $105
            • Amazon SES: $1
            • Aweber: monthly plan connected to #subscribers
            • getresponse: monthly plan connected to #subscribers


            Delivery Rates

            If the web hosting server’s IP address have been previously blacklisted by an ISP (eg. Yahoo, Gmail, Hotmail etc) thanks to someone sending spam, forget about your email reaching your intended recipients. Check your server IP here

            If you own a dedicated server and the IP does not show up in any email blacklists you can expect very high delivery rates – and not in your subscribers spam folder. It`s like getting an email from


            Is it Newbie Friendly?

            To ensoure maximum delivery rates you need to carefully go through the API setup with the amazon SES backend. Sendy provides a great step by step screenshot tutorial. Your hosting/domain provider can help you with setting up the correct SPF and DKIM records for the domain. Though this initial step take a while to complete. The amazon API backend interface is built for admins and programers and without the screenshots you would be lost where to click.

            Installing Sendy is easy – upload the files, setup the sql database and press: install.

            The user interface is clean and well designed based on bootstrap.

            Overall using this newsletter software is fun but the amazon setup is a bit painful thus I lowered the score for that ranking factor.


            How can I add a signup form to my website?

            Sendy offers a huge list of various premade script files and plugins. It starts with a simple html form adding a name and email field + the list ID, followed by a WordPress widget plugin and ends with Ruby SDK and other API scripts. There`s something for everybody to integrate this newsletter software into your website.


            Documentation + Support

            The getting started guide is very well done. Straight to the point, easy to follow.

            There is an active forum available which is carefully monitored by the staff. Close to 1500 posts. 95% of threads are resolved. Translation files are available in spanish, brazilian otruguese, dutch, german, french, canadian french, italian and russian. More are added in the forum.

            Though there is no email or phone support but the forum is a good place to find help.



            • @stevegoldenberg: “ROCKS. This is how software should be built – lightweight, powerful easy to use. Email marketing done right.”
            • @amitgoel1287: “Superb system, seamless installation and config in less than 1/2 hour ..sent my first campaign ..left me amazed and speechless…”
            • @kanhaic: “the best investment I have done in email marketing is sendy – I have sent over 6 millions emails with it without problems.”




            • rock stable network with Amazon SES backend
            • Very high delivery rate
            • Detailed statistics
            • The cheapest solution for email marketers


            • You manually have to include your business address and unsubscribe link to comply with the SPAM laws.
            • Your server IP must not be on an email blacklist
            • Amazon SES takes a while to get through the setup process
            • No fancy html editor with drag and drop elements
            • No default integration with other third party services like leadpages, optinmonster etc.

            Technical Details, Requirements, Updates

            • One time fee of $59
            • Sendy is a self hosted PHP software. No third party service.
            • CSV imports available
            • Each license enables you to install Sendy on one domain of your choice at the time of purchase.
            • Requires PHP and mySQL support on a Unix like server, eg. Linux, running Apache.
            • Updates are free up till the next major version, eg. version 2.x, 3.x



            Sendy is a pretty good and cheap alternative to the big brand services like aweber and getresponse. It does not come with a fancy drag and drop html email builder or templates but if you know how to code html or buy premade templates for a few dollars sendy is definitely my prefered newsletter software. If you want to build a serious email newsletter list sendy may save you thousands of dollars over time. Take full control of your marketing campaign and get all required statistics. For $59 one-time investment + cheap amazon SES it`s a real bargain.

            Now check out the demo to see if this works for you.


            One response to “Best Newsletter Software: Sendy
            1. Read Ankit Prakash`s SENDY review

              Cost-value ratio


              Product value


              Newbie friendly




              Support / Updates


              Well, I have been using Sendy for last 2 years and I am completely satisfied with this application.

              I am organising huge email marketing campaigns using Sendy. This has enabled me to reduce the cost of email marketing and use the budget for other marketing activities.

              Thanks to Ben, the founder of Sendy!

            Leave a Reply

            Your email address will not be published. Required fields are marked *

            Your rating is added to the overall score. Please rate all factors.

            Submit your own SENDY review url and get an extra dofollow backlink to your review.